The ’90s (and then some): A Music Retrospective
In a perfect world, this essay would cover solely ‘90s music, as my last retrospective was intended to be my first and only reflection on the 1980s. But, like so many things in the world, you really just can’t ignore 10 years of music evolution. Particularly because so much of the music that came out of the early ‘90s was a reaction to the previous decade—much like the arena rock and punk of the ‘80s were two very different types of reactions to the 1970s (the former building on the showmanship and sensationalism and the latter tearing the music back down to its dirty, parents-be-warned roots). So as I begin my diatribe on the musical movements of the ‘90s, I find myself once again surprised to find that, yes, there was music made in the ‘80s that I can enjoy.
Hip-hop, for one, owes a lot to its genesis in the very late ‘70s and early ‘80s. It was a revolution for music in many ways, but three factors stand out to me the most. One, it was almost exclusively the domain of lyrical performers. There are very few bands in hip-hop (The Roots perhaps being the most famous), and even if the group should choose to play its own instruments, the focus remains first and foremost on the lyricism and not the melody behind it. Sure, you can easily argue that there have been plenty of pop artists in past decades that only sang and did not have to play instruments to be famous, but the style of delivery in hip-hop—rapping as opposed to singing—completely changes the nature of performer. It was no longer a matter of whether or not you had a good voice; it was only a matter of whether or not what you were saying resonated with the listener as it flowed over the beat. The connection had to be more personal (note: I’m referring to early/actual hip-hop and not “rap”, which is first and foremost beat-oriented and usually contains garbage for lyrics). Two, it marked the first real rise in African-American culture. We had seen a few black stars in music prior to the introduction of hip-hop (Chuck Berry, Jimi Hendrix, Little Richard), but the music they played was always within the realms of either a predominantly white medium, or a variation on the blues. Hip-hop was the first time since the ‘50s really that black music broke new ground. After establishing rock and roll and having it been adopted by the mainstream, hip-hop was the voice of a new generation of African-Americans, and one that was and is almost impenetrable by any other culture. Finally, and most importantly, hip-hop was the first real alternative to rock and roll the country had seen in over two decades, when Motown and folk music had seen the end of their heyday. Amazingly enough, in many urban locations it has now even surpassed rock as the mainstream music of choice (more so if you lump in R&B and rap, which have merged more and more together of late). For all of these reasons, and without even going into detail on the rise of gangsta rap and crime rap in the early ‘90s, it is plain to see why there is still one more thing we have to thank the ‘80s for—in marked a major shift in our musical and cultural evolution.
Let’s switch gears for a second though. It’s easy to slog on and on about how great hip-hop is or how rap changed everything, but why am I so keen on doing so? For most of my life, and even more now in my college years, I’ve listened more to rock than I have to rap (rap music being terrible lately doesn’t help matters). But in my adolescence, hip-hop grabbed a hold of me and there was hardly anything in my CD player or, later, iPod that wasn’t rap in some form or another. Something about the style of music, whether it’s the gritty subject matter, the fact that parents still hated it in the ‘90s, or maybe just the fact that you have never heard that style of vocal delivery before, seems to really click with Americans in that 13-18 age bracket. I was certainly no exception. In fact, I loved going on my music-stealing service of choice and finding new artists and old artists and hearing the evolution of the genre. Of course there was the west coast rap, the southern rap, and whatever happened to be big at the time, but I also got to hear amazing groups and rappers like Mos Def, A Tribe Called Quest, De La Soul, and Talib Kweli – rap that may have once been popular but was past its time or that was underground and received no radio play. It was incredibly insightful and opened me up to a world that, as white kid in private school in a predominately white town, I would never have known about otherwise.
I suppose that rock works the same way nowadays. There’s just as much terrible pop music on the radio now as there was in the ‘90s, we just traded Ace of Base for the Jonas Brothers (shudder) and Mariah Carey for Miley Cyrus (though Mariah’s got a revival going on right now). Discerning listeners are still going to be able to sift through the music and find music that suits their own tastes. Which brings me again to that wonderful part about living in the ‘90s—the Internet. For good or ill, being able to get a hold of music online has been critical in the growth of the music industry. Bands can now afford to stay indie and underground for years and years thanks to vast networks of fans spreading across the country. Before technology gave us this wonderful power, artists lived or died by two things: word of mouth and their label’s marketing efforts. If you didn’t have people going around raving about you, and you weren’t getting airtime, the future was not bright for you. Now, we have Pandora, Last.fm, Grooveshark, iTunes’ Genius recommendation engine, and a host of other resources that look at music you like and find you more of it. It’s an incredible thing to behold, but it makes me wonder about something: if we’re all plugged in to our own separate sounds, how will musical movements pan out in the future?
Let’s look at grunge music, for instance. Here you have a sound that originated primarily in Seattle as a reaction to the general mediocrity and boring materialism of the ‘80s, and with its rise we had the birth of the melancholic and rebellious 1990s. Combined with alternative music, grunge was setting the tone for a new “new wave” – one taking the ideas of punk and melding it with the counter-culture sentimentality to create what would be in effect a brand new style of mainstream music. But could you imagine that tonal shift happening now? The rap/R&B scene has been relatively the same for the past few years (though there is a noticeable rise in the use of auto-tune), and pop music burnt out after the boy band/girl band crush only to be replaced by Radio Disney. Is there ever going to be another disaffected generation if all the disaffected are just downloading My Chemical Romance off iTunes? It’s a question that worries me, because for so long music and culture have gone hand in hand with one another. I look at my grade school days and I think of the kids who liked Green Day and NOFX and Soundgarden. They were listening to those bands because they knew that if you wanted to seem like the rebel or the “cool” kid that was the type of music that would get you the wary eye from the teachers. But now, is there any chance of that kind of one-to-one relationship?
Honestly, I wouldn’t even know. I am more than guilty of being plugged in to my own musical world, and have been proud of my isolation from the noise for the past four or five years. Maybe the same technologies that refer us music we like are also referring us music that is part of some larger movement. It’s hard to tell, especially since MTV doesn’t cover music and I don’t have TRL to tell me what’s hot and what’s not, but perhaps we have to leave it to the artists to tell us where our culture is heading. Take Bon Jovi, who went from ‘80s mega stars to being relatively quite in the ‘90s to having a huge resurgence in 2000 with “It’s My Life” to making a country record. Country is the undying bastion of music, and I think only country and Christian rock are genres in which sales can pretty much be guaranteed. But then there’s also Metallica, which went from the height of thrash metal to being America’s favorite metal band to being an alternative band for dads to something that is trying to return back to its glorious former metal days. Or Green Day, a band that used to get a ton of hate for their unconventional sound that released an anti-Bush album and blew everyone out of the water.
Perhaps music is, and always will be, inescapably a product of our culture. Maybe we’re just swept up in the changing tides without even knowing it anymore. Like I said before, I don’t really have the answer, but I do know one thing for certain: regardless of whether or not we see another genre born or another shift in mainstream sound, music is still evolving; it always has been and will continue to do so for as long as humankind exists. So as I leave this class and graduate this semester, I look forward to watching, and hearing, what comes next. I just hope it’s not ‘80s cover songs.